Santa Rosa Junior College Course Outline (2024)

8/1/2024 9:41:11 PMFMA 44 Course Outline as of Summer 2025 Changed Course
CATALOG INFORMATION
Discipline and Nbr: FMA 44Title: MEDIA CRITICISM
Full Title: Media Criticism
Last Reviewed:11/22/2021
UnitsCourse Hours per WeekNbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled3.0017.5 max.Lecture Scheduled52.50
Minimum3.00Lab Scheduled04 min.Lab Scheduled0
Contact DHR0Contact DHR0
Contact Total3.00Contact Total52.50
Non-contact DHR0Non-contact DHR Total0
Total Out of Class Hours: 105.00Total Student Learning Hours:157.50

Title 5 Category: AA Degree Applicable
Grading: Grade or P/NP
Repeatability: 00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly: MEDIA 44

Catalog Description:
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An introduction to the critical analysis of mediated texts with an emphasis on film, television, music, advertising, social media, video games, and new media. Students will explore and apply the core concepts of media theory and methods in an attempt to better understand the relationship between media, culture, and society.

Prerequisites/Corequisites:


Recommended Preparation:
Eligibility for ENGL 1A or equivalent

Limits on Enrollment:

Schedule of Classes Information
Description:Untitled document

An introduction to the critical analysis of mediated texts with an emphasis on film, television, music, advertising, social media, video games, and new media. Students will explore and apply the core concepts of media theory and methods in an attempt to better understand the relationship between media, culture, and society.

(Grade or P/NP)
Prerequisites:
Recommended:Eligibility for ENGL 1A or equivalent
Limits on Enrollment:
Transfer Credit:CSU;UC.
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Fall 2022
Inactive:
Area:D
E
Social and Behavioral Sciences
Humanities
CSU GE:Transfer AreaEffective:Inactive:
C1ArtsFall 2022
DSocial Science
D7Interdisc Social or Behavioral Science
IGETC:Transfer AreaEffective:Inactive:
3AArtsFall 2022
4Social and Behavioral Science
4GInterdis:Social and Behavioral Sciences
CSU Transfer:TransferableEffective:Fall 2021Inactive:
UC Transfer:TransferableEffective:Fall 2021Inactive:
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable



COURSE CONTENT

Student Learning Outcomes:
At the conclusion of this course, the student should be able to:
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1. Analyze and interpret historical and/or current media artifacts through the application of different research methods.

2. Construct, develop, and defend an argument utilizing empirical evidence.

3. Explain the interrelationship between the self, society, and media through different media theories.


Objectives: Untitled document

At the conclusion of this course, the student should be able to:

1. Identify and examine various approaches to media criticism.

2. Explain the historical and cultural elements that enable and constrain the creation of a media artifact.

3. Construct and defend an argument utilizing a method of media criticism.

4. Evaluate the impact of aesthetic, cultural, economic, political, and historical factors that influence the media and shape society.

Topics and Scope
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I. The Media Landscape

A. Statistics

1. global media conglomerates by net worth

2. consumer usage by medium across various demographics

3. consumer expenditures by medium across various demographics

B. Historical trends and issues

1. data collection and privacy

2. personalization

3. monetization of digital platforms

4. fragmentation

5. audience segmentation

a. demographics

b. psychographics

c. taste Communities

6. conglomeration

7. globalization

8. democratization

9. disruption

C. Theories

1. media effects

2. affect theory

3. uses and gratifications

4. medium theory

5. queer theory

6. orientalism

7. afrocentricity

8. marxist

9. feminist

10. post-modernism

11. fandom

II. Approaches to Research and Analysis

A. Quantitative methodologies

1. content analysis

2. experimental design

B. Qualitative approaches to criticism

1. humanist

2. auteurist

3. genre

4. genealogy

5. rhetorical

6. political economy

7. structuralism and semiotics

8 ethnography

9. psychoanalytic

10. textual analysis

11. discourse analysis

12. reception analysis

C. Literature review/case studies in various industries

1. journalism

2. music

3. film

4. television

5. advertising

6. new media

7. video games

8. social media

Assignments:
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1. Weekly readings (40-60 pages)

2. One to three exams

3. Two to four writing assignments/term papers of 1250-2500 words each utilizing various critical methodologies

4. Optional student presentation or project

5. Other written assignments may include a literature review, online discussions, etc.

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
50 - 80%
Term papers, other written assignments
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
0 - 0%
None
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
0 - 0%
None
Exams: All forms of formal testing, other than skill performance exams.Exams
20 - 40%
One to three exams
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 25%
Class participation, optional presentation or project

Representative Textbooks and Materials:
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An Introduction to Criticism: Literature/Film/Culture. Ryan, Michael. Wiley-Blackwell. 2012 (classic)

The Craft of Criticism: Critical Media Studies in Practice. Kackman, Michael and Kearney, Mary C. Routledge. 2018

Critical Media Studies: An Introduction. 2nd ed. Ott, Brian L. and Mack, Robert L. Wiley-Blackwell. 2014 (classic)

Film and Television Analysis: An Introduction to Methods, Theories, and Approaches. Benshoff, Harry. Routledge. 2015 (classic)

Media Analysis Techniques. 6th ed. Berger, Arthur A. Sage Publications, Inc. 2019

Media and Communication Research Methods. 5th ed. Berger Arthur A. Sage Publications, Inc. 2020

Qualitative Research Methods for Media Studies. 3rd ed. Brennen, Bonnie S. Routledge. 2022

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Santa Rosa Junior College Course Outline (2024)

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